About
I believe in the immense power of words.
And I’ve used my linguistic skills to make big impacts throughout my career.
Over the last twenty years, I have utilized copywriting to:
💥 Craft emails and push notifications that have boosted sales for multiple businesses.
💥 Align a 1000+ person company around a brand identity and vision statement.
💥 Get an unlawfully sentenced man out of prison 20 years earlier than anyone thought possible.
💥 Earn a weekly gig as a “Sports Poet” on a 50,000 watt major San Francisco radio station.
💥 Write an award-winning curriculum for a project that I co-founded.
Starting as an entrepreneur and activist in the nonprofit world early in my professional career, I shifted gears and joined LF, a high-end fashion brand, in 2018, then Spin (Ford’s micromobility unit) the next year. There, I developed a deep love of modern marketing. Inspired by forward-thinking marketing leaders like Seth Godin, Donald Miller, and Bernadette Jiwa, I learned that this work centers around authentically and generatively connecting with the customer.
Praise
“JR understands the minds of customers very, very well. That’s one reason he became my go-to for important and everyday copywriting — I love how he takes creative risks with his words. JR was instrumental in developing Spin’s vision and verbal identity. He’s always prepared for meetings and reliable with deadlines. I think he’s a winner and he has my highest recommendation.”
-Cam Mullen, CEO at Cheerio
“J.R. is an extremely talented creative and more importantly—an awesome human being and teammate. He has an uncanny ability to get into the mind of the consumer and leverage that insight to create entertaining, persuasive copy. J.R. has a unique style that weaves product and emotional benefits into copy naturally across a variety of tones. Never content to rest on his laurels, he hungrily devours the latest advertising and marketing publications and shares fresh insights with the team. J.R. would be a great addition to any marketing or creative department, and I would be thrilled to work alongside him again in the creative trenches.”
-David Stich, Senior Copywriter at Spin